VELDSKOEN, FOR EVERYONE
Our shoes are meant for everyone with dreams inside them, memories behind them, and journeys ahead of them.
And because in this whole wide world there are no two people who walk, laugh, or think exactly the same way, our shoes are for all the individuals who are living their own beautiful, unique, stories.
They’re for everyone, but they’re also for every one.
THE ORIGINAL ''VELDSKOEN''
The history of Veldskoen shoes is as rich and diverse as the country they come from. There are various groups of people who believe the Veldskoen, or a version of it, started with them.
The word "Veldskoen", was first documented by the Dutch settlers who arrived in Southern Africa almost 400 years ago. It means "field shoes." However, according to San tribal folklore, there were leather shoes cut from a single hide, being made and worn by the tribe, as far back as 1000 years before.
According to GQ magazine, Nathan Clark, of Clarks Shoes noticed off-duty South African officers wearing strange sand coloured leather shoes when he was stationed in Burma during the second world war. His first dessert boot or ‘chukka boot’ sketches were sent back to England shortly afterwards.
We like to believe they all had a hand, and a foot, in the Veldskoen story! We joined the journey of what is arguably the world’s oldest shoe a little more recently.
THE VELDSKOEN BRAND
After watching the opening ceremony of the 2016 Summer Olympics in Rio, Nick Dreyer and Ross Zondagh were fairly unimpressed with the South African kit. They began imagining what the athletes could have been wearing that would have better represented South Africa.
They toyed with the idea of a pair of leather Veldskoen, because they are iconic South African shoes. However, at this time most of the veldskoen shoes available weren’t exactly fashionable. And so, they began chatting about ways to make the shoe more attractive. The answer came in the form of the brightly coloured soles and laces; Veldskoen’s trademark look today.
VELDSKOEN TAKES GLOBAL STRIDES
Since the inception of the little internet shoe shop in 2016, Veldskoen has expanded into a global brand.
We now have distribution partners on every continent. We also have some pretty fancy investors and supporters.
HOW OUR SHOES ARE MADE
All our shoes are handcrafted in South Africa where we employ some of the finest shoemakers in the country. Each Veldskoen is hand-stitched with extreme care and attention to detail. The result of our process is a comfortable, durable shoe, that is 100% unique.
No two hides are ever the same. We use locally sourced hides that have a more natural look and finish to them. This means your shoes may have slightly different textures from place to place. We love these little variances and celebrate them as part of Veldskoen’s beautiful character!
Hopewell Footwear, the only factory that makes Veldskoen, is located in the beautiful East Coast city of Durban, the surfing capital of South Africa. It is a third generation, locally owned, family business. The fourth generation is studying a footwear degree in London, and will be working in Italy to prepare him to take over the family business.
The longest serving employee has been at Hopewell for 48 years. Hopewell owner, Ebrahim Shaikh, says many of the employees have been with them for as long as he can remember. In short, people love working there.
TRANSPARENT, ACCOUNTABLE AND ETHICAL
Hopewell is a member of fairfactories.org. They take full accountability in running their factory in an ethical and transparent manner, with very strict fair labour, health, and safety procedures.
LOCALLY SOURCED, LOCALLY MADE
South Africa has an unemployment rate of over 30% so it's important to us to help support the local people and economy.
Sourcing most of the footwear components locally, enables us to support a wide range of South African companies, and reduce our carbon footprint
REDUCING WASTE NEVER LOOKED THIS GOOD
All Veldskoen leather is upcycled from the South African meat industry.
To produce our Heritage range, we use 70% of the hide. However, we realised if we used the slightly fluffier sections, we previously discarded, we could sneak shoes into 20% more hide.
The Veldskoen Sneaker range has allowed us to use almost the entire hide and drastically reduce waste.